Artical report Article Example | Topics and Well Written Essays - 500 words

Artical report - Article Example The author has reflected that such theory of human behavior should encompass within its scope manifold issues, including layers of analysis from individual to organizational and social, harmony with current understanding of social and biological sciences, ability for empirical testing, universal cultural applicability and lucidity of the theory so that it can be taught and used easily (Stark 131). The author, in the context of arguing about the importance of a unified theory of human behavior, has adopted a quite well structured form and also has provided considerable focus over four major driving forces that mainly determine nature of human behavior. However, understanding the driving forces and their role in construction of human behavior would not have been easy unless prior to the section he has provided a brief explanation about â€Å"Evolution of the brain† (Stark 131). In this section the author has shown that evolution of human brain is mainly responsible to determine behavior of individuals and their choice of actions, â€Å"†¦evolution has selected several innate skills for human including habitat selection, food selection, danger awareness, intuitive psychology, orientation, justice, and an ability to remember important people† (Stark 132). The limbic part of human brain specifies and differentiates â€Å"incoming sensory messages† (Stark 132) and human beings, consecutively, also respond to those impulses depending on their needs. The author’s emphasis on this functional aspect of brain explains the necessity for human beings in the context of acquiring, learning, bonding and defending themselves. Aftermath, the author has explained the four drives, which he considers as the main forces in determining human behavior. The D1 or Drive to Acquire is the first force that determines instinct of human beings in the context of acquiring certain basic

Business idea Essay Example | Topics and Well Written Essays - 3000 words

Business idea - Essay Example Parents are the primary customers since they shall be giving the orders, remitting the payments, and providing the specifications that the company is required to meet, although target for the services offered are the children to be served in their schools. The target population is expected to grow at a rate of 1.7% per annum, and consists of 18.2% of the total population stratified on the basis of age. The social benefit provided by the firm is the chance it affords parents and schools to prevent the rise of childhood obesity by making healthier choices for their children’s food. Technological advances enable the firm to acquire orders and specification is a speedy and systematic way, which in turn helps the company to plan ahead and minimize wastage while maximizing customer satisfaction. Distribution and logistics are vital to the business because of the need to avoid spoilage and ensure the customer gets his/her order on time and in top condition. The firm’s financial forecasts show it to be highly tenable, and the needed capital may be raised by equity financing and bank loans. The business concept proposes to provide healthy cafeteria and canteen foods for schoolchildren within their school. The idea of providing for a healthy cafeteria food service for the larger schools, and canteen services for smaller schools, came from an insight developed from ‘Serious Eats,’ from a periodically updated website on the Internet which monitors school lunches in Australia (Serious Eats, 2013). According to the article, lunch cafeterias are few in Australia, and there are places where none exist. There are canteens where children can buy what they want from the menu choices each day. Where these facilities exist, however, the price is expensive (AUD 6 for small containers of the hot foods). 2.2 Service concept: The service extends to the parents who have contact with the lunch provider